I've said this in other responses. "Fish gotta swim, and birds gotta fly." Whites gonna white, and males gonna male. In two elections, we have not seen an unqualified, criminal, grifting lout prevail over women who more highly qualified by orders of magnitude. We have seen instead these highly-qualified women be defeated by intractable racism, fear, and misogyny.
Unfortunately, an independent media won't help. As you yourself said, people who want to vote the "hate platform" will call it by any other name. By any other name, it smells as foul.