Some people are writing about M&M and are complaining about its "wokeness." Others are writing about M&M and are celebrating its "wokeness." Still more folks paid no attention previously, but now that they're aware, the "woke" M&M package is more visible to them in stores. There may be women who buy up several packages as souvenirs.

However, amongst all of these exchanges, M&M is getting free publicity, which is definitely the best kind, and you can believe that their sales of those special packages are going through the roof. The best color in "representation" always has been, and always will be, green. The more we buy, the more donations M&M can afford to give. Well played, M&M.